In addition, Mr. Morrison met with Ocado to Morrisons.com and an agreement in principle was reached. This means that Morrison is taking his place in the new Ocado Customer Fulfilment Centre („CFC“) in Erith and ocado providing a pick store solution for Morrisons that uses Ocado technology and stores Morrison`s storage resources. If implemented, Morrisons.com could, in collaboration with Ocado, sell to customers across the UK. Under the new terms of the agreement, Morrison will return to Erith CFC in February 2021. Until then, there will be no start-up or operating operations and, until return, the new site will be operated at a higher capacity. David Potts, Chief Executive Officer, said of the Amazon deal: „Our new agreement allows us to have more than one digital partner and paves the way for significant opportunities and partnerships in this important growth area for Morrisons.“ Jez Frampton, CEO of Interbrand and non-executive director of Ocado, says the name „Ocado“ is „a make-up word meant to speak of fresh fruit.“ Neil Taylor, an interbrand consultant, explained that the name was a variation on the lawyer`s fruit.  Morrisons has also agreed to regain capacity in the new Customer Fulfilment Centre („CFC“) from Ocado to Erith – and it is said that the agreement „has an anticipated capital cost significantly lower than that of the original enterprise agreement and includes a break-up option after five years.“ Once Morrisons.com is operational from Erith, Morrisons Ocado will pay a reduced annual research and development fee. The UK`s fourth largest food chain has renegotiated its deal with online supermarket Ocado to allow it to store orders, doubling the scope of its delivery. Tim Steiner, Chief Executive Officer of Ocado, said: „Morrisons is a valued partner of Ocado and we are pleased to have been able to reach a fair and pragmatic agreement that is in the best interests of both parties. We are pleased to welcome Morrison to Erith in February 2021. This amended agreement is subject to detailed conditions and will only be pursued if it allows Morrisons to achieve profitable growth online. It cannot be certain that an agreement will be reached.
The renegotiated terms of its deal with Ocado will also prompt morrisons to terminate its incentive agreement as soon as the store picking service is operational. Morrisons has agreed new terms with Ocado which, according to the supermarket, will extend Morrisons.com coverage across the UK. In a statement sent this morning to Post-Parcel, Mr Morrisons said: „Morrison has renegotiated parts of the original contract with Ocado. The main changes are the main changes: the limit on the choice of the store has been abolished, the profit-sharing contract is terminated and research and development costs (R-D) reduced. In September 2006, Michael Grade became non-executive chairman of Ocado shortly after Goldman Sachs was appointed financial advisor, fuelling speculation that had already begun on the company`s stock exchange listing.  In November 2008, John Lewis Partnership transferred its 29% interest to its staff pension fund.  In May 2010, the John Lewis Partnership entered into a 10-year branding and delivery agreement with Ocado.  In February 2011, the John Lewis pension fund sold its entire interest in Ocado.  Morrisons and Ocado renegotiated their partnership agreement, allowing Morrison to have more than one digital partner after the recent fire at the Andover Customer Fulfillment Center (CFC) online grocery store. „Today`s agreement is based on Morrison`s unique strengths as a food producer.